Customer psychographics: How to find them and what to do with them
Most businesses know their customers’ age, location, or budget. But if you want people to actually click, read, and buy, you need to understand what’s going on in their head. That’s where customer psychographics come in. Customer psychographics tell you what your customer cares about, what they want, what they’re trying to avoid, and how […]
I need a new website… I think?
Most of the time, deciding whether you need a particular professional service or not is easy. Think of lights in your house. If an electrician would call you every single day and ask if you need his services, you would tell him politely to stop contacting you. Why? Because the lights in your house are […]
What is the best eCommerce platform for small business in 2022?
In the modern world, running a small business means embracing everything the digital landscape has to offer. Consumers are mostly always online, meaning that as an entrepreneur, you need to ensure that your business enjoys a steady online presence. However, building a good online presence is easier said than done. There are a number of […]
How to adapt to the recent Google Core Web Vitals Update (2021)
In May 2021, Google rolled out a new algorithm update called Google Core Web Vitals Update, which will have a big impact on every website in the world. Here’s what you need to know about it and how to adapt to the recent update What is Google’s Core Web Vitals Update? Google’s latest major Google Core […]
3 essential rules for website consistency
When it comes to setting up your online presence, it’s important to ensure website consistency. Visually inconsistent websites are confusing and will turn away potential customers. After all, your small business website is where customers and clients can drop by to learn about you, and it is also a place where you can advertise yourself! […]
4 Key Elements of an Effective Small Business Web Design
Creating beautiful websites is now easier than ever because of many free site builders. Within minutes, you can make a site with a sleek web design. While the site looks attractive, it may lack the functionality your users need. You may end up with a generic website design that is not designed with your target […]
Tips on Responsive Web Design You Should Follow in 2021
There are several approaches when it comes to responsive web design. As over 50% of your website visitors are mobile users, it’s important to ensure that your website is responsive. This allows images and content to be able to fit across different devices and various screen sizes. Core components of responsive web design include, but […]
5 Basic Elements of Web Design
When you create a website for your business, the first thing that people notice is the way it looks, upon which users base their first impression. Most people associate websites with terrible web design as scam pages or even spam, which means design also contributes to giving your brand authority. Good web design is essential […]
5 Simple Ways To Optimise Your Website Speed
In the digital world, website speed is everything. Consumers are always on the go, wanting things to get done as fast as possible. In turn, brands must be able to keep up. A crucial element to this is a website’s page speed, which significantly impacts how online users view your brand. Today, a slow-loading website […]
5 Common Web Design Myths You Should Stop Believing
Your web design gives you the chance to make a positive first impression on your target audience and encourage them to browse on your website for longer. However, if you have a poorly-designed website, it can leave a lasting negative effect. Because of this, you should prioritise investing in and learning more about high-quality web […]