How to Avoid Click Fraud
I recently wrote an article about click fraud and today’s article is about showing examples of how to minimise the risk of becoming a victim of click fraud. First, let’s recap on what it is, followed by a few examples on how to avoid click fraud. What is click fraud? Click fraud is a black-hat […]
What You Need To Know About Click Fraud
What You Need To Know About Click Fraud For anyone working in the digital marketing industry, click fraud is something dreaded as it can get in the way of what could have otherwise been a successful campaign for PPC. The goal of every advertiser is to get as much ROI through the ads that you […]
7 Google Ads Strategies: How To Create Winning PPC Campaigns
Setting up a Google Ads (previously called Adwords) campaign is easy. But setting up a Google Ads campaign that consistently brings in sales and leads – not so easy. There are hundreds of buried settings and hidden features that are your money and keeping you from having the most profitable campaigns. …Which is the reason […]
The Only Digital Marketing Metrics That Matter (It’s Not What You Think They Are)
If you are running digital marketing campaigns on Facebook, Google Ads, LinkedIn, you are probably aware that there are a zillion digital marketing metrics and ways to measure the performance of your campaigns. Take Facebook for instance. You can break down your campaign performance to impressions, clicks, click through rate (CTR), frequency, cost per click. […]