Customer psychographics: How to find them and what to do with them
Most businesses know their customers’ age, location, or budget. But if you want people to actually click, read, and buy, you need to understand what’s going on in their head. That’s where customer psychographics come in. Customer psychographics tell you what your customer cares about, what they want, what they’re trying to avoid, and how […]
Customer demographics vs psychographics: why your customer persona might be missing the point
When marketers create customer personas, they often start with demographics: “Sarah is 36, lives in the suburbs, works in HR, owns a dog, and likes Netflix.” It sounds specific, but it doesn’t tell you why Sarah would choose you over someone else. In fact, focusing too much on demographics can send you in the wrong […]
Hiring a Digital Marketing Freelancer vs. Agency in 2025
Are you trying to decide between hiring a digital marketing freelancer vs. agency? With almost everything being online nowadays, digital marketing plays a large role in the marketing strategy of every small business and startup. There are a number of new tools and software that can be used to make marketing fast and easy. For […]
I need a new website… I think?
Most of the time, deciding whether you need a particular professional service or not is easy. Think of lights in your house. If an electrician would call you every single day and ask if you need his services, you would tell him politely to stop contacting you. Why? Because the lights in your house are […]
Have You Tried These 5 Creative Marketing Strategies?
Coming up with creative marketing strategies can be a headache. However, you shouldn’t always try to come up with the next award-winning idea. Usually, the simplest ideas can actually work better. They are easier for your customer to understand. They take less time to make. They tend to cost less to produce. Here are 5 […]
What is a Virtual CMO and why your business needs one
Building a marketing team is hard and expensive, especially if you’re just starting out as a business. As such, most small-scale companies start off with the owner wearing multiple hats. If you’re one of them, you’ve probably been running sales, operations, account management, and marketing all at once. But to skyrocket your business to the […]
12 Brilliant Facebook Ads Examples From Fast-Growing Companies (And What You Can Learn From Them)
Fast-growing companies and startups know the value of Facebook advertising. According to Sprout Social, It’s still the most used social platform with nearly 2.45 billion monthly active users. Knowing who’s using the platform and how they are using it can make a difference when crafting a Facebook marketing strategy. If you are curious to see what […]
Digital Marketing Trends Your Brand Needs to Follow in 2021
If there’s anything notable about the 2020 digital marketing trends in the marketplace, it’s that the concepts revolve around two distinct themes. First is that strategies focus on humanisation, addressing issues and creating content that focuses on an individual for more authentic engagement. Second, trends and techniques are focused on mechanical and technical optimisation, making […]
Stop marketing like big brands if you are not one
Are you looking for marketing inspiration from big brands like Nike, Apple, McDonald’s or Coca-Cola? You really shouldn’t. Large corporations have a very different agenda when it comes to marketing than small businesses do. Their goals differ from yours significantly. Their goal is to reach billions of people via mass marketing or through ‘branding’. The […]
10 Inspiring Marketing Books Every Business Owner Must Read
Are you a business owner and want to level up your marketing skills? Or are you involved with marketing people and want to understand what they are talking about? Here are some of the best advertising and marketing books I would recommend for you to do that. Scientific Advertising by Claude C. Hopkins Written almost […]