12 Brilliant Facebook Ads Examples From Fast-Growing Companies (And What You Can Learn From Them)

Fast-growing companies and startups know the value of Facebook advertising. According to Sprout Social, It’s still the most used social platform with nearly 2.45 billion monthly active users. Knowing who’s using the platform and how they are using it can make a difference when crafting a Facebook marketing strategy. If you are curious to see what […]
Optimisations for Improved Facebook Ads Delivery Rate

Melbourne-based companies are fortunate to have access to social media platforms, as these offer the best kinds of reach for advertising campaigns. Australia’s business market is powerful, with essential roles played by both large and small enterprises alike. The best part about utilising social networking platforms for advertising is their ability to provide viewers with […]
The Only Digital Marketing Metrics That Matter (It’s Not What You Think They Are)

If you are running digital marketing campaigns on Facebook, Google Ads, LinkedIn, you are probably aware that there are a zillion digital marketing metrics and ways to measure the performance of your campaigns. Take Facebook for instance. You can break down your campaign performance to impressions, clicks, click through rate (CTR), frequency, cost per click. […]