Optimisations for Improved Facebook Ads Delivery Rate

facebook ads delivery rate

Melbourne-based companies are fortunate to have access to social media platforms, as these offer the best kinds of reach for advertising campaigns. Australia’s business market is powerful, with essential roles played by both large and small enterprises alike. The best part about utilising social networking platforms for advertising is their ability to provide viewers with […]

The Only Digital Marketing Metrics That Matter (It’s Not What You Think They Are)

digital marketing metrics

If you are running digital marketing campaigns on Facebook, Google Ads, LinkedIn, you are probably aware that there are a zillion digital marketing metrics and ways to measure the performance of your campaigns. Take Facebook for instance. You can break down your campaign performance to impressions, clicks, click through rate (CTR), frequency, cost per click. […]