Customer psychographics: How to find them and what to do with them
Most businesses know their customers’ age, location, or budget. But if you want people to actually click, read, and buy, you need to understand what’s going on in their head. That’s where customer psychographics come in. Customer psychographics tell you what your customer cares about, what they want, what they’re trying to avoid, and how […]
Customer demographics vs psychographics: why your customer persona might be missing the point
When marketers create customer personas, they often start with demographics: “Sarah is 36, lives in the suburbs, works in HR, owns a dog, and likes Netflix.” It sounds specific, but it doesn’t tell you why Sarah would choose you over someone else. In fact, focusing too much on demographics can send you in the wrong […]
Hiring a Digital Marketing Freelancer vs. Agency in 2025
Are you trying to decide between hiring a digital marketing freelancer vs. agency? With almost everything being online nowadays, digital marketing plays a large role in the marketing strategy of every small business and startup. There are a number of new tools and software that can be used to make marketing fast and easy. For […]
Have You Tried These 5 Creative Marketing Strategies?
Coming up with creative marketing strategies can be a headache. However, you shouldn’t always try to come up with the next award-winning idea. Usually, the simplest ideas can actually work better. They are easier for your customer to understand. They take less time to make. They tend to cost less to produce. Here are 5 […]
The Basics of Digital Marketing: How Do I Get Started?
As a business owner, you probably know by now that marketing your company in a highly competitive digital landscape is a huge deal, especially now that internet usage has doubled over the past decade. With the digital transformation comes a massive shift in consumer behaviour, greatly affecting businesses from start-ups to large corporations. To stand […]
The Most Common Digital Marketing Acronyms & Terms Explained
What does SERP mean? PPC? SERP? CTR? SEO? CPC? There are hundreds of digital marketing acronyms which may be confusing for business owners or those who are learning online marketing. Below are some of the most common acronyms used in digital marketing and web design: SERP (Search Engine Results Page) Search engine results pages refer […]
What is a Virtual CMO and why your business needs one
Building a marketing team is hard and expensive, especially if you’re just starting out as a business. As such, most small-scale companies start off with the owner wearing multiple hats. If you’re one of them, you’ve probably been running sales, operations, account management, and marketing all at once. But to skyrocket your business to the […]
5 Useful Digital Marketing Steps You Should Be Taking Now
We now live in the digital era. Whether you’d like to admit it or not, the most effective marketing type is digital marketing. If you have a business that has been postponing developing your digital marketing strategy, there is no better time than now to strengthen it. Because most people access news, pass the time […]
Digital Marketing in 2021 – Basic Strategies to Implement
As expected, 2021 started with some significant changes in the digital marketing scene. This is nothing new because digital experts predicted fresh trends that dictate what strategies will help boost brands and rake in more profits every year. For digital marketing services to be useful for the brand, the strategies used must match the ever-changing […]
Lead Generation 101: Why Landing Pages Are Essential
As an entrepreneur who is constantly finding ways to make their digital marketing efforts as effective as possible, understanding why the landing page is critical can make or break your lead generation rates. Creating separate and distinct pages to redirect web visitors to after clicking your CTA might seem a bit redundant and more trouble […]